When launching the Mr Green site in 2008, Parent Company Sidfalk and Bergquist had experience in the iGaming sector after founding the company, brand and website of Betsson together with Anders Holmgren back in 2001. Mr Green was established by three Swedish entrepreneurs: Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion. In January 2019, Mr Green was acquired by William Hill for £242m. Its product offering includes sports betting and online casino. Mr Green is an international online gambling company founded in 2007.
